Today is the start of the NBA playoffs. Just like businesses around the world, the NBA stayed committed to the goal of having a world champion for 2020, but OH MY GOD, they had to be flexible with the plan on how to crown that champion.

I started 2020 with BIG goals on how to scale my business and on March 12, I had to make immediate and major shifts. I stayed committed to my goal, and flexible with my plan.

This truth applies in every area of our lives, not just in business. I also had health goals for 2020 of losing weight and lowering my blood pressure. My plan was to work with a trainer and go to the gym 4-5 days a week.

In March, everything closed. So instead of working with a trainer and going to the gym, my family worked out at the multi-purpose field at my daughter’s school.

Just like the NBA’s Bubble and my adjusted strategy to scale my business and workout routine, I encourage you to STAY COMMITTED TO YOUR GOAL and FLEXIBLE WITH YOUR  PLAN!!!! 


The process is painful and filled with unexpected challenges. It’s also very rewarding when you reach, and in some instances, exceed your goals. And it’s okay to make adjustments to your goal!!!  

The challenges we are facing personally, professionally, in our communities, and as a nation are going to require flexibility, creativityunprecedented faithhard work, and massive amounts of PEACE and COURAGE!!! 

I know you are up for the challenge.

I know you are equipped for the journey.

I know you are prepared for the work.

Let’s GO!!!!! 

When we prepare and expect the unexpected, we are always prepared. 😊

Sheri Riley
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Sheri Riley is a wife, mother, daughter, and entrepreneur and we all know this is not easy, but she’s discovered how to make it simple. After 20 years of creating marketing strategies for Usher, TLC, Toni Braxton, Converse, Nike, NBA, and Turner, she now serves as an Empowerment Speaker and Life Strategist. She speaks around the world, sharing her message of "Peace is the New Success®". Her award-winning book, Exponential Living® -Stop Spending 100% of Your Time on 10% of Who You Are® (Penguin Random House) is the guide to integrate your personal desires into your life without detriment to your professional achievement.

Learn more at Instagram/Twitter @SheriRiley, Linkedin/Facebook @SheriRileydotcom.

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